About Us
The Designer
Ronen Chen is one of Israel's leading fashion designers for women's clothing and has a flourishing retail and wholesale business. He has 17 successful years of experience in the fashion industry behind him.
He owns 17 beautifully designed concept stores in Israel under his name and one in London. In addition, his collections can be found in selected boutiques in the UK, Ireland, Germany, Holland, America and Canada.
Ronen Chen is designed to appeal to the niche market of the sophisticated 30 plus woman. She appreciates a brand who designs with her figure in mind, resulting in easy to wear, comfortable, stylish and flattering shapes. His designs uniquely suit women of all shapes and sizes, without compromising on comfort and fit.
The collection has its own signature, and whilst being aware of trends it does not strictly follow them, but instead creates its own strong look that can be built up season after season.